In France, they are putting forth legislation that would require digitally altered advertisements to require a disclaimer that these images were digitally altered. Obviously, the advertising business and photographers disagree with this saying its completely wrong headed. However, having worked in a mental institution, and being a rational, living thinking being, I feel this is a good idea. It was bad enough when women were comparing themselves to models with eating disorders, now they have to compete with feminine images of beauty who are machine made beautiful. Young girls get really screwed up because they don't look like this unrealistic and unobtainable version of beauty used to sell products. I have seen it happen to women in the past, and even more recently it has been affecting males more and more as well (yes, this actually bothers me even more because of its novelty). I think the kung-fu style ultimate attack of this fake beauty is cgi-megan fox in the second Transformers movie. Apparently she transforms into a hotter chick? The point is that between air brush, photoshop, CGI, and worst of all models with eating disorders our compass to how people should look is a dashboard compass spinning out of control.
Evolution of Beauty: Dove's Real Beauty Campaign Short Film: (Fantastic, shows the process of fake beauty). Thanks to Yana from economicsoffashion
Photoshop disasters (How bad and pervasive photoshop is in our landscape).
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